About

Kindla is an early-stage company being figured out in the open. There is no product yet — just a direction forming, and a decision to write the thinking down while it happens.

I'm Ville. I'm building Kindla, and this site is where the honest version of that process lives: the dead ends, the changes of mind, the small wins.

If you want to follow along, subscribe on the home page — new posts land in your inbox as the idea takes shape.