Day 56 of building in public

Kindling something.
Writing it down
as I go.

A blog about the messy middle of starting up — before there's a product, a plan, or certainty.

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  1. The Deletion Test

    A hackathon application asked what motivates me. My first draft was everyone's answer. Here's the test that found mine.

  2. Big Ideas, Small Country of Finland

    a16z's Big Ideas list assumes you're building in America. Read from Finland, by someone working on AI inside its industry, the assumptions break, and a few break in our favour.

  3. How I came to Kindla

    Kindla began as a philosophy, not a product. The name arrived last, after every good Nordic word for fire turned out to be taken.